Digital Marketing
Learn how to promote a business online with search, social media, email and paid ads.
Product Management training
Learn how to define, prioritise and launch digital products that solve real user problems.
Course overview
Learn how digital products go from a problem to a launched, improving product. You will practise understanding users, setting priorities, writing requirements and working with design and engineering teams.
Requirements
- A computer
- Interest in technology and business
- No technical background needed
What you will learn
- Define a product problem and target users
- Prioritise features using clear criteria
- Write user stories and a simple roadmap
- Measure product success with metrics
Practical projects
- A product brief and roadmap
- A prioritised feature backlog with user stories
Skills you will gain
- User research
- Prioritisation
- Roadmapping
- Writing requirements
- Product metrics
- Stakeholder communication
Career and application opportunities
- Junior product manager
- Product owner
- Business analyst
- Startup founder skills
Curriculum
1Product management foundations
- What a product manager does
- The product lifecycle
- Product versus project thinking
- Working with design and engineering
2Understanding users and markets
- Finding real user problems
- Interviews and surveys
- Market and competitor research
- Defining a value proposition
3Planning the product
- Setting goals and success metrics
- Prioritising features
- Writing user stories
- Building a roadmap
4Building and launching
- Agile and Scrum basics
- Working with developers
- Testing with real users
- Planning a launch
5Measuring and improving
- Key product metrics
- Analysing feedback
- Iterating on the product
- Capstone product plan
Related courses
Project Management
Plan, schedule, budget and deliver projects using proven methods and tools.
Technical Writing
Learn to write clear documentation, guides and instructions for software and technical products.